SECURITY COPILOT AT RSAC

We were back at RSAC to create another immersive storytelling experience for Microsoft Security Copilot.

The team designed and developed multiple UX/UI custom applications, seamlessly integrating synchronized programming to create interactive experiences enhanced by custom lighting design.  We transported guests through a mirrored portal and into a custom fabricated space with a series of stations to visit. Then we hacked a zero-gravity chair so guests could see, hear, and feel Copilot in action. Wrap-around onscreen visuals took guests through a storyline enhanced with surround spatial, biaural sounds and complete with 4D rumble seat vibrations.

Named one of Five Favorites from RSA Conference 2024 - EXHIBITOR magazine

“Microsoft cleverly illustrated the difficult-to-grasp concept of AI-powered security by attaching it to a real-world example. Real world, that is, if you're into science fiction. Which we are. The exterior of the circular booth, created in partnership with Green Room Inc. and The Freeman Co. LLC (dba Freeman), held demo stations for those who wanted to learn about Microsoft solutions, but it was inside the booth where imaginations were truly launched into orbit. A video presentation performed by LeVar Burton, known either for hosting "Reading Rainbow" or playing Geordi La Forge in "Star Trek: The Next Generation" depending on your age, greeted visitors. Once inside the circular environment that felt much like the command center on a space craft, eyes were immediately drawn to an LED tower topped by a globe that appeared to spin thanks to the magic of custom-programmed lighting. Booth staffers adeptly led visitors to the first of three command centers beneath an LED screen that gave the illusion of space travel. The command centers asked visitors to imagine they were under alien attack, with aliens representing a cyber threat. AI assessed the threat, provided visitors with salient information and a few options, and left visitors to perform the very human task of choosing the best course of action to save their ship from total destruction. The final task in the booth's well-designed layout was strapping into a rumble seat on a space capsule and flying away from the neutralized threat. The members of our editorial team would never classify themselves as cybersecurity experts, but the savvy use of pop culture references and gamified explanation helped us understand Microsoft's offerings at warp speed.”